MEET
Artullano is a premium pet wellness brand offering
veterinarian-formulated supplements for dogs and
cats. Focused on natural ingredients and U.S.-made
quality, its products—ranging from allergy relief to
joint and digestive support—promote healthier,
happier pets.
The Challenge
Reclaiming Control Over Pricing, Listings, and Brand Identity
MAP Violations & Unauthorized Sellers
Unauthorized sellers repeatedly undercut Artullano’s Minimum Advertised Price (MAP), triggering price wars and eroding brand value. Fragmented seller accounts made it difficult to enforce pricing and branding standards. Some even listed under Artullano’s ASINs, creating buy box conflicts and misleading customers — ultimately damaging trust and credibility.
Brand Credibility & Customer Experience
Inconsistent titles, mismatched images, and poor copy made Artullano’s listings appear unprofessional. The lack of cohesive branding diluted the premium image and confused customers. Without centralized control, brand credibility weakened and the shopping experience suffered.
Unoptimized Listings & Poor Conversion Rates
Many listings lacked A+ Content, keyword optimization, and high-quality visuals. Missing infographics and feature breakdowns led to low engagement and poor conversion. Weak main images and generic bullet points caused products to blend in rather than stand out.
Low Visibility & Competitive Saturation
Artullano struggled to gain traction in Amazon’s crowded pet care category. Inconsistent keyword strategy and limited advertising kept rankings low. Competitors with optimized listings and aggressive PPC dominated visibility, reducing Artullano’s organic reach and sales potential.
The Strategy
Crafting a Tailored Amazon Success Plan For Artullano
Inventory Buying &
MAP control
Established a centralized buying strategy by purchasing inventory in bulk and eliminating unauthorized resellers. This approach minimized pricing conflicts, ensured MAP compliance, stabilized margins, and improved product availability across all sales channels.
Enhanced
Brand Content
Created high-impact product detail pages (PDPs) with premium visuals, educational videos, and persuasive copywriting. By integrating A+ content and a cohesive brand story, we strengthened customer trust, increased engagement, and improved overall conversion rates.
SEO
Optimization
Conducted comprehensive keyword research, optimized product titles, bullet points, and backend keywords to maximize organic visibility and improve product rankings. This strategy significantly boosted impressions and sales performance across Amazon search results.
Inventory
Management
Implemented a streamlined inventory management process, ensuring real-time tracking, balanced stock levels, and faster fulfillment. This eliminated stockouts and delays, maintaining high seller ratings and the customer satisfaction.
Advertising
Campaigns
Implemented a streamlined inventory management process, ensuring real-time tracking, balanced stock levels, and faster fulfillment. This eliminated stockouts and delays, maintaining high seller ratings and the customer satisfaction.
The Outcome
Achieving Market Leadership With Scaleonics
- Revenue Engine Unlocked:
Artullano’s monthly revenue, once stagnant at $25K, surged to over $120K within months. Consistent pricing, optimized listings, and improved visibility translated directly into higher conversion rates and repeat purchases. - MAP Control & Brand Protection:
MAP violations were eliminated through centralized account control and strategic seller consolidation. Pricing integrity was restored across all ASINs, reinforcing Artullano’s premium market positioning and preventing further brand erosion. - Improved Brand Visibility & Engagement:
Enhanced product listings, keyword-rich content, and compelling A+ visuals boosted organic rankings and click-through rates. With a cohesive brand story and optimized assets, Artullano gained stronger visibility in the pet care category, outperforming competitors in search results and sponsored placements. -
Brand Integrity & Reputation Restored:
By regaining full control over listings and pricing, Artullano rebuilt its image as a trusted, premium brand on Amazon. Consistent product presentation, accurate content, and unified messaging reinforced customer confidence. With unauthorized sellers removed and brand standards enforced, Artullano’s reputation was not only restored but strengthened — earning higher ratings, better reviews, and renewed customer loyalty.
A Model for E-Commerce Success
Artullano’s partnership with Scaleonics highlights how smart strategy and expert optimization fuel success, establishing Artullano as a trusted, fast-growing pet wellness brand.