Case Studies 3 - Scaleonics

MEET

Wholistic-pet-organics is a U.S. pet food brand

offering 100% sustainably caught, mercury-tested

wild tuna and salmon. Created by ocean-conscious

experts, it champions purity, safety, and nutrition—

delivering exceptional taste, trust, and wellness from

sea to bowl.

The Challenge

Reclaiming Control Over Pricing, Listings, and Brand Identity

Unauthorized Sellers & Product Integrity

Unauthorized resellers frequently undercut Wholistic-pet-organics trusted pricing, disrupting its market presence and diminishing the value of its 100% mercury-tested wild-caught seafood. Scattered third-party activity made it challenging to maintain consistency, purity standards, and brand authenticity—confusing customers and weakening trust.

Brand Consistency & Consumer Perception

Inconsistent product pages, outdated visuals, and mixed messaging diluted Wholistic-pet-organics premium identity. The brand’s story—centered on ocean sustainability, rigorous testing, and pet wellness—was often lost across online channels. Without cohesive presentation, the commitment to safety and transparency wasn’t fully conveyed to pet parents.

Underperforming Listings & Conversion Challenges

Several listings lacked strong storytelling, educational insights, and visual engagement. Missing details about mercury testing, sourcing practices, and nutritional benefits led to lower engagement and weak conversions. Without rich imagery and optimized content, the brand’s unmatched quality and safety message struggled to stand out.

Limited Visibility & Market Competition

Wholistic-pet-organics faced intense competition from mass-market pet food brands with aggressive advertising and SEO dominance. Without a unified digital strategy, visibility dropped and the brand’s “100% mercury-tested wild-caught” advantage was overshadowed—limiting organic reach and slowing online growth.

The Strategy

Crafting a Tailored Amazon Success Plan For Pure Cravings

Inventory Buying &

MAP control

Established a centralized buying strategy by purchasing inventory in bulk and eliminating unauthorized resellers. This approach minimized pricing conflicts, ensured MAP compliance, stabilized margins, and improved product availability across all sales channels.

Enhanced

Brand Content

Created high-impact product detail pages (PDPs) with premium visuals, educational videos, and persuasive copywriting. By integrating A+ content and a cohesive brand story, we strengthened customer trust, increased engagement, and improved overall conversion rates.

SEO

Optimization

Conducted comprehensive keyword research, optimized product titles, bullet points, and backend keywords to maximize organic visibility and improve product rankings. This strategy significantly boosted impressions and sales performance across Amazon search results.

Inventory

Management

Implemented a streamlined inventory management process, ensuring real-time tracking, balanced stock levels, and faster fulfillment. This eliminated stockouts and delays, maintaining high seller ratings and the customer satisfaction.

Advertising

Campaigns

Implemented a streamlined inventory management process, ensuring real-time tracking, balanced stock levels, and faster fulfillment. This eliminated stockouts and delays, maintaining high seller ratings and the customer satisfaction.

The Outcome

Achieving Market Leadership With Scaleonics

Revenue Growth Unlocked:
Wholistic-pet-organics online sales, once limited by uneven listings, surged after strategic optimization. Unified pricing, refined storytelling, and enhanced visibility across eCommerce channels led to stronger conversions, repeat purchases, and measurable growth in overall revenue.

Pricing Control & Brand Protection:
Unauthorized reseller activity was removed through centralized account management and strict price monitoring. This restored pricing integrity, reinforcing Wholistic-pet-organics premium position and protecting the value of its 100% mercury-tested, wild-caught seafood from market dilution.

Enhanced Visibility & Engagement:
Optimized listings, keyword-rich content, and high-quality visuals boosted Wholistic-pet-organics search performance and engagement rates. By emphasizing ocean sustainability, mercury safety, and nutritional purity, the brand gained greater visibility and outperformed competing pet food brands in organic and sponsored results.

Brand Integrity & Trust Rebuilt:
By regaining full control of product listings and messaging, Wholistic-pet-organics rebuilt its reputation as a transparent, trustworthy brand. Consistent storytelling, premium visuals, and clear communication strengthened consumer confidence—driving higher engagement, better reviews, and lasting loyalty among pet owners worldwide.

A Model for E-Commerce Success

Wholistic-pet-organics partnership with Scaleonics highlights how smart strategy and expert optimization fuel success, establishing Artullano as a trusted, fast-growing pet wellness brand.